About me

My background is in content creation, copywriting and PR, for both fortune 500 companies and medium sized businesses, at the regional and global level. 
In my current role, I'm the head of content, copy-writing and communication for Tern, one of the world's leading urban bicycle companies—with distribution in 80 markets.
Prior to my current role, I worked as a writer and story-teller with WPP, where I was responsible for conceptualizing and creating content for Ford Motor Company across Asia-Pacific. 
Before that, I worked as a digital producer with WPP, as a professor of communications for the State University of New York, and a freelance writer. 
Alongside my professional work, I'm a relentless creative. Poke around this site for examples of my copywriting, graphic design, photography, and videography.
My unique talent: I blend a strong appetite (and aptitude) for creative work with rigorous, persuasive and insightful market strategy. I care deeply about the products and brands I bring to the world, and I work relentlessly to find the kernel that makes them unforgettable. 
Get in touch at galencrout@gmail.com 

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